The client, Materialogic — a 3rd party logistics and fulfillment company (look it up)— had a dream: to land the business of 9 ideal brands.
Our job as Materialogic’s marketing partner: make that happen!
The problem: How do we get these brands’ attention?
The solution: Design and mail custom B(r)and Posters showing how much Materialogic is willing to take the time to understand and care for their clients. Each poster would be illustrated to capture and celebrate the brand’s “vibe.”
As the sole illustrator for this project, I had to be a chameleon, adapting my approach and visual language to honor each brand.
So far, the cold campaign has seen an 80% success rate.
My poster interpretation of / homage to Janelle Monae’s “Pynk” masterpiece.
Bods of Resistance Zine
An illustrated and hand-lettered zine that introduces that concept of "everyday resistance" or the ways in which individuals use their bodies and self expression as tools of protest on a daily basis. Here are 15 small ways people these days can challenge the often harmful hegemonic standards of beauty, belief, and behavior.
What's an election without some sensational and inflammatory candidate spoofs? All silliness aside, these posters reflected my own biased views of the candidates. The graphic sexual treatment applied to both candidates acts as an equalizer, while it functions in opposite ways between the posters.
In lieu of the 2nd Presidential Debate being held on my campus, I received funding to construct a political poster wall. Throughout history, posters have been an integral component of political and social movements. Now due to the digital age, posters seem to have lost some of their clout. However I hoped to harken back to a visual culture and tradition of free speech and radicalism. The wheat paste technique pays homage to counterculture activism and flypost propaganda.
An illustration capturing the millennial dilemma this election season. This piece was published on Sweet, a Hearst media brand on Snapchat’s Discover platform, on September 26th, 2016.
Pop Culture Mash-Up
Meet Dora Winifrida Kahlo Read - at the intersection of two popular feminist icons. Included in the Society of Illustrators 2017 Student Exhibition.
Poetry Slam Posters
Poster designs for various Washington University poetry slam events. Assigments were freeform and completely at the artist's discretion, what a dream.
An editorial illustration criticizing the nonsense behind gendered toys.