Taqueria Morita opened its sunny, outdoor pop-up concept this summer, offering authentic, hand-crafted tacos and cocktails under the culinary and creative direction of head chef Aaron Martinez. Named one of Sauce Magazine’s best new restaurants of 2022, Taqueria Morita re-imagines traditional Mexican street fare with fresh, local, and vibrant ingredients. Our branding team developed an identity that captures the down-to-earth spirit of the cuisine and dining experience, featuring a whimsical mascot equipped with a morita pepper tail.